commentary on human behavior in experiential marketing environments
People do the strangest things.
Behavioral economics tries to explain how inputs and factors determine human behavior. Eventonomics is behavioral economics for events and trade shows and other experiential marketing environments.
Stephen Mapes is a 23 year veteran of exhibit and experiential communications, for the last 18 years with Impact Unlimited where is a partner and Vice President of Creative Services. In his role he manages the Concept + Design and Creative Communication Groups that develops experiential environments for Fortune 100 clients. He has been published and speaks in the US as well as Europe on the topics of Design, Audience Dynamics, Environmental Psychology and Drama.
For the past seven years he has been an assistant professor (adjunct) for the Antoinette Westphal College of Media Arts and Design at Drexel University, where he has developed and taught courses on professional practices, new audiences for new media and emerging technology as well as commercial exhibit design. Stephen holds a BA in Liberal Studies with a minor in Theater History, an Executive MBA from Drexel and a multi-disciplinary Master’s program combining Design, Culture and Performance Theory at the University of Pennsylvania.
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